Friday, June 3, 2011

Search Engines Come Together for a Richer Web - Introducing

Today we’re announcing, a new initiative from Google, Bing and Yahoo! to create and support a common set of schemas for structured data markup on web pages. aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites.

At Google, we’ve supported structured markup for a couple years now. We introduced rich snippets in 2009 to better represent search results describing people or containing reviews. We’ve since expanded to new kinds of rich snippets, including products, events, recipes, and more.

Example of a rich snippet: a search result enhanced by structured markup. In this case, the rich snippet contains a picture, reviews, and cook time for the recipe.

Adoption by the webmaster community has grown rapidly, and today we’re able to show rich snippets in search results more than ten times as often as when we started two years ago.