Google is now letting businesses respond to reviews posted on their Place Pages in Google Maps. This should be huge for reputation management, particularly as Google continues to place increased emphasis on these pages.
"Engaging with the people who have shared their thoughts about your business is a great way to get to know your customers and find out more," says John Maguire of the Google Place Page team. "Both positive and negative feedback can be good for your business and help it grow (even though it's sometimes hard to hear). By responding, you can build stronger relationships with existing and prospective customers."
