Wednesday, June 30, 2010

Sitemaps: One File, Many Content Types

Have you ever wanted to submit your various content types (video, images, etc.) in one Sitemap? Now you can! If your site contains videos, images, mobile URLs, code or geo information, you can now create—and submit—a Sitemap with all the information.

Site owners have been leveraging Sitemaps to let Google know about their sites’ content since Sitemaps were first introduced in 2005. Since that time additional specialized Sitemap formats have been introduced to better accommodate video, images, mobile, code

Wednesday, June 23, 2010

Quality Links to your Site

A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we would also like to explain our viewpoint on earning quality links.

If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it. If you offer long-lasting, unique and compelling content -- something that lets your expertise shine...

Thursday, June 17, 2010

Google's Local Business Center: A Major Update 'Google Places'

If you have a brick and mortar store, and rely on walk-in traffic for your survival, you may be wondering what the Internet can do for your business. Believe it or not, a lot - and you don't even need a website.

In the "old days", the bulk of businesses relied on the Yellow Pages to get the phone ringing. The majority of marketing dollars were spent getting listed in this ten pound paperweight. With the popularity of the Net, less people let "their fingers do the walking" when they need something, and more are letting their mouse do the talking.

Online search has gone mainstream when it comes to searching for local businesses. Google states that 73% of searches are done for local content. Another study by BIA/Kelsey and Constat report that 97% of consumers use online resources when doing research for products/services in their local area.

Monday, June 14, 2010

Google Videos best practices

We'd like to highlight three best practices that address some of the most common problems found when crawling and indexing video content. These best practices include ensuring your video URLs are crawlable, stating what countries your videos may be played in, and that if your videos are removed, you clearly indicate this state to search engines.

Best Practice 1: Verify your video URLs are crawlable: check your robots.txt
Sometimes publishers unknowingly include video URLs in their Sitemap that are robots.txt disallowed. Please make sure your robots.txt file isn't blocking any of the URLs specified in your Sitemap. This includes URLs for the:
  • Playpage
  • Content and player
  • Thumbnail
More information about robots.txt.