Saturday, January 15, 2011

FaceBook SEO - How Social Media has Changed SEO

Social media websites have spread like wildfire over the past couple of years. Today, so many people spend more time on Facebook, Twitter or some other social network than any other website.

Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across a website with half a billion active users? Develop Facebook Web promotion strategies and use the website as a marketing tool, of course.

It's not surprising to find so many businesses utilizing Facebook Web promotion these days.
In fact, lots of businesses have an FB page as their second homepage. So, the challenge here is how to use social media SEO to your business' advantage.

Social Media SEO
It's not so hard to advertise via Facebook Web promotion. FB and other social networks allow you to post ads, updates, pictures and videos in a snap. When it comes to search engine optimization (SEO), on the other hand, there is some doubt whether Facebook SEO is really effective. For one, this particular social media site uses the “nofollow” tag. This means that your backlinks from Facebook...

Wednesday, January 5, 2011

Video Sitemaps & mRSS vs. Facebook Share & RDFa

What are the benefits of submitting feeds like Video Sitemaps and mRSS vs. the benefits of Facebook Share and RDFa? Is one better than the other? Let’s start the discussion.

Functionality of feeds vs. on-page markup

Google accepts information from both video feeds, such as Video Sitemaps and mRSS, as well as on-page markup, such as Facebook Share and RDFa. We recommend that you use both!

If you have limited resources, however, here’s a chart explaining the pros and cons of each method. The key differentiators include: