Thursday, May 19, 2011

Easier URL Removals for Site Owners

We recently made a change to the Remove URL tool in Webmaster Tools to eliminate the requirement that the webpage's URL must first be blocked by a site owner before the page can be removed from Google's search results. Because you've already verified ownership of the site, we can eliminate this requirement to make it easier for you, as the site owner, to remove unwanted pages (e.g. pages accidentally made public) from Google's search results.

Removals persist for at least 90 days
When a page’s URL is requested for removal, the request is temporary and persists for at least 90 days. We may continue to crawl the page during the 90-day period but we will not display it in the search results. You can still revoke the removal request at any time during those 90 days. After the 90-day period, the page can reappear in our search results, assuming you haven’t made any other changes that could impact the page’s availability.

Tuesday, April 12, 2011

Google's High-quality Sites Algorithm Goes Global, Incorporates User Feedback

Over a month ago we introduced an algorithmic improvement designed to help people
find more high-quality sites in search. Since then we’ve gotten a lot of positive responses about the change: searchers are finding better results, and many great publishers are getting more traffic.

Today we’ve rolled out this improvement globally to all English-language Google users, and we’ve also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms. In addition, this change also goes deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change.

Saturday, January 15, 2011

FaceBook SEO - How Social Media has Changed SEO

Social media websites have spread like wildfire over the past couple of years. Today, so many people spend more time on Facebook, Twitter or some other social network than any other website.

Aside from connecting people, social networks also provide advertising opportunities. Take Facebook, for example. What do you do when you come across a website with half a billion active users? Develop Facebook Web promotion strategies and use the website as a marketing tool, of course.

It's not surprising to find so many businesses utilizing Facebook Web promotion these days.
In fact, lots of businesses have an FB page as their second homepage. So, the challenge here is how to use social media SEO to your business' advantage.

Social Media SEO
 
It's not so hard to advertise via Facebook Web promotion. FB and other social networks allow you to post ads, updates, pictures and videos in a snap. When it comes to search engine optimization (SEO), on the other hand, there is some doubt whether Facebook SEO is really effective. For one, this particular social media site uses the “nofollow” tag. This means that your backlinks from Facebook...

Wednesday, January 5, 2011

Video Sitemaps & mRSS vs. Facebook Share & RDFa

What are the benefits of submitting feeds like Video Sitemaps and mRSS vs. the benefits of Facebook Share and RDFa? Is one better than the other? Let’s start the discussion.

Functionality of feeds vs. on-page markup

Google accepts information from both video feeds, such as Video Sitemaps and mRSS, as well as on-page markup, such as Facebook Share and RDFa. We recommend that you use both!

If you have limited resources, however, here’s a chart explaining the pros and cons of each method. The key differentiators include:

Friday, November 19, 2010

Why SEO Doesn’t Matter Anymore and What You Should Do Instead

Search engine optimization used to be the holy grail of getting more traffic. Placing high in search engine rankings for prime keywords related to your niche could send thousands of visitors to your site on a regular basis. But more and more, search engine traffic isn’t as important to most websites. They’re finding their traffic from other places.

What do you think is the reason for this? Here in this post we trying to explain why search engine optimization doesn’t matter anymore and what are the alternatives for getting more and more traffic.

7 Reasons SEO Doesn’t Matter Anymore

Social media is a big part of the blame for this situation. People can now ask their friends or complete strangers for recommendations on virtually anything, and get human-filtered results within minutes through Facebook, Twitter, or other social networking sites. Internet users are also becoming more savvy and can cut through search results to find the best content, regardless of optimal placement for the best keywords.

Even in cases where search engines still send significant traffic to a site, search engines are becoming so much more intelligent that it’s getting harder and harder to get good placement unless you’re providing the best content.
Read on fore more information about what’s making search engine optimization less important, what you should do about it, and even when it still is important.

1. Facebook

More often than not, people aren’t using search engines to discover new content online. Instead, they’re turning to their friends. And with its new “Like” button appearing all over the web, Facebook is becoming an ever-more-important source of finding content online.

Rather than using Google or Yahoo! to find information on a topic, users are asking their Facebook friends and groups about whatever information they need. People also trust this information more, as it’s coming from people they know, rather than just being returned in what often seems like a random pattern.

According to a latest research it’s been indicated that Facebook has currently More than 500 Million active users. If Facebook were a physical nation than this would make them the third most populous country in the world, after China and India.