Quality Links to your Site

A popular question on our Webmaster Help Forum is in regard to best practices for organic link building. There seems to be some confusion, especially among less experienced webmasters, on how to approach the topic. Different perspectives have been shared, and we would also like to explain our viewpoint on earning quality links.

If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it. If you offer long-lasting, unique and compelling content -- something that lets your expertise shine...

Link Marketing Challenges & Solutions By Justilien Gaspard

Reference: http://searchenginewatch.com/

What are two of the biggest obstacles companies face in link marketing? Developing linkable content and making people aware of it. Here are some insights from my experience that will make it easier to overcome those obstacles.
First let's look at linkable content. Content could be anything from an interactive tool, to videos, to user-generated content. Don't limit yourself to thinking content is just written words by a writer.
Study Related Industries
There's no need to reinvent the wheel. Study what other related industries are doing to attract links. This will give you an edge on your competition. While they're busy investigating each other, study what other competitive industries are doing.