Neglected Stepchild of Social Media Marketing by Larry Brauner

Reference: http://online-social-networking.com/

You want to market on the web and take advantage of the vast potential of social media. You start your blog, create your Twitter account, launch your Facebook fan page, and you’re ready to go.

Or are you? Have you missed any crucial first steps?
Sandy Abrams, begins her new book, Your Idea, Inc., with words that have been attributed to Mark Twain:
“The secret of getting ahead is getting started. The secret of getting started is breaking down your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”
This quotation presents three problems, which I believe ought to have troubled Samuel Clemens:

1. Isn’t “breaking down your complex overwhelming tasks into small manageable tasks” itself a step in the process?
2. Aren’t understanding your needs and clearly defining your objectives vital preparatory steps as well?
3. How do we determine the optimal sequence in which to execute all the small manageable tasks?

These are three aspects of planning.
Planning is not popular, which explains the all too common lack of direction and focus in social media work.
Lack of direction and focus impedes progress and can cause frustration.

Your Social Media Plan

Before you jump into social media, devise your social media marketing and PR plan. Here are 16 key areas that might factor into your social media plan: