Article Marketing 101 By Ron Jones

Reference: http://searchenginewatch.com/

Article marketing is a good tool for reaching out to a broader audience and letting them know about your expertise on a given topic. The purpose is to establish credibility and drive traffic back to your Web site. So let's first cover the basics of article marketing and submission, and then touch on potential duplicate content issues.
What is Article Marketing?
Article marketing allows writers to promote themselves and their company by writing articles and making the content freely available for reproduction on other Internet sites. Basically, you're providing something of value for free to those who have similar interests or work in your field.

Link Marketing Challenges & Solutions By Justilien Gaspard

Reference: http://searchenginewatch.com/

What are two of the biggest obstacles companies face in link marketing? Developing linkable content and making people aware of it. Here are some insights from my experience that will make it easier to overcome those obstacles.
First let's look at linkable content. Content could be anything from an interactive tool, to videos, to user-generated content. Don't limit yourself to thinking content is just written words by a writer.
Study Related Industries
There's no need to reinvent the wheel. Study what other related industries are doing to attract links. This will give you an edge on your competition. While they're busy investigating each other, study what other competitive industries are doing.

Top International Search Marketing Failures to Avoid in 2010 By Michael Bonfils

Reference: http://searchenginewatch.com/

As we begin a new decade, our best chance for success in 2010 is to look back over the failures of our past in order to succeed with our programs in the future. Samuel Smiles once wrote, "We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery."
Although it's nearly impossible to list all the failures I've seen over the last 15 years since our beloved industry emerged, I've seen five big ones. We'll look at two today, and three more in our next installment.

Failure 1: Misguided Research
I'm almost embarrassed to admit that, like many, I've often dreamed of selling something for a dollar profit to every Chinese and Indian citizen, but I would never base population as a target market strategy. Although it isn't entirely impossible, there are many things to consider when researching your markets.
It all starts with your primary objective. Branding a product, versus selling a product, versus obtaining a lead for your product would almost all have different strategies.

Google Ditches Local Listings for SEOs and Designers - By Chris Crum

Reference: http://www.webpronews.com/

As 2009 came to a close, Google managed to get SEOs riled up for one last controversial topic. For some time, SEOs and web designers have been noticing that Google has not been showing local listings in search results for queries related to their businesses - even location-specific ones.

Should SEOs and designers be worried about local listings?

As Matt McGee mentions in a Search Engine Land piece, even a query like "candy" without any geographical indicator will bring up a seven-pack of local results, but a query for "seo" or "web design" or even something as specific as "web design vancouver" will bring up no local listings whatsoever (although the organic results still heavily favor local businesses in location-specific queries).

 

Needless to say, some SEOs and designers are taking this as something of a slap in the face, justified or not. Search engine optimization and web design are both services after all, and just about every other type of service you can think of will yield local listings in a Google search.

CSS Vs. Tables @ Decloak.com

reference: http://www.decloak.com/

Fully integrated CSS benefits are challenged on their practicality and real-life usefulness
fully integrated means replacing all table tags with div tags
a.k.a. CSS-P or css tables

VERY IMPORTANT NOTE:
The terms, CSS and CSS-P (or full css) are two (2) very
different things in this article. The term "CSS" is more of the regular CSS used for font styles and the like. The term, "CSS-P", is specifically referring to use of div tags to replace table tags. This article challenges CSS-P, not CSS.


Are they any benefits to using a fully CSS integrated solution (css tables or CSS-P)?
No. There is no "real-life" or practical benefits when you start to replace each-and-every-single table tag with DIV tags and attempt to use full CSS to display your webpages properly across popular browsers.